Nearly Half of Consumers Want All Episodes At Once

The poll’s margin of error is 2 percentage points. 

While Netflix has made itself synonymous with binge-watching, one of its competitors -- Hulu -- has strayed from that model. While it has released full seasons of some originals, including “Looking for Alaska,” others, such as “The Handmaid’s Tale,” release a few episodes at once before moving on to a weekly schedule. And new players are following that model. 

While entire seasons of certain shows, including “Dickinson,” were released Friday, Apple Inc. premiered three episodes of each of its other originals, including “The Morning Show,” and plans to release new episodes of those shows weekly. Walt Disney Co.’s Disney+, which is set to launch Nov. 12, will also reportedly make use of a weekly release schedule. And just last week, Kevin Reilly, WarnerMedia’s chief content officer, appeared interested in the idea of releasing HBO Max’s original content on a weekly basis, per a tweet from Deadline’s Dade Hayes. 

Apple and WarnerMedia declined to comment for this story. Disney, Netflix and Hulu did not respond to requests for comment. 

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